February 5th is World Nutella Day. This day celebrates the creamy, chocolate-hazelnut treat we all love. But let’s be real: this is just another corporate marketing stunt designed to make us buy more jars of sugar and palm oil.

 

We have improved at noticing these consumer traps. However, the lesbian community still remembers something about Nutella’s past.

That’s right—Nutella once banned the word “lesbian.” Let’s talk about that.

(alt text: Nutella’s ‘Say It With Nutella’ campaign allowed users to personalize jar labels but controversially banned the word ‘lesbian,’ sparking backlash. This marketing campaign raised discussions on inclusivity, LGBTQ+ representation, and brand values.)

1. Say It With Nutella—Unless You're a Lesbian


Back in 2015, Nutella’s French marketing team launched a campaign called “Say It With Nutella.” The idea was simple: you could customize a Nutella jar with any word or phrase and share it with your loved ones. Cute, right?

Not so fast.

People quickly realized that certain words had a ban. Obvious ones like curse words? Sure. But also words like “lesbian,” “Muslim,” and “Jewish.”

Meanwhile, “gay” was fine, and so was “Christian.” (Source: Independent)

Someone looked at the website’s source code. They found a list of forbidden words. One of these words was “palm oil.” This is because no one wants to discuss Nutella’s impact on the environment.

When called out, Nutella’s parent company Ferrero claimed they were just trying to prevent “negative or insulting messages.” Their logic? They didn’t want words associated with marginalized communities to be misused.

Which means: They thought “lesbian” was offensive.


2. Censorship or Corporate Homophobia?


Nutella didn’t just ban slurs. They erased identities. By treating "lesbian" as inappropriate language, they sent a clear message:

  • Being a lesbian is “too controversial” for a family-friendly brand.

  • Queer women don’t exist in Nutella’s marketing world.

  • Corporations would rather erase marginalized groups than risk “bad PR.”

And let’s not pretend this was an accident. This is a common trend in corporate marketing. Brands often select which parts of the LGBTQIA+ community they find “acceptable” to support.


3. The Rise of ‘Rainbow Washing’


We’ve all seen it. The brands that slap a rainbow on their packaging during Pride Month but stay silent when LGBTQIA+ rights are under attack. The companies that sell “love is love” merch but donate to anti-LGBTQ+ politicians.

It's a performative allyship.

Just like greenwashing, where brands act eco-friendly but still harm the planet, we need a name for fake LGBTQIA+ support. Let’s call it “Rainbow Washing.”

They wanted queer consumers’ money, but not our lesbian visibility. Nutella’s 2015 stunt? A classic case, where “gay” was acceptable, “lesbian” was banned.


4. Real Allyship Means Action—Not Just Words


Here’s the thing: the lesbian community isn’t stupid. We see through corporate nonsense. We know when brands are just using us as a marketing tool.

That’s why Eros Song is different.

We don’t just talk about supporting lesbians. We design products specifically for the lesbian community. We listen to real concerns and create solutions for actual lesbian intimacy challenges that lesbian couple face.

In lesbian relationships, the "top" often has a hard time reaching orgasm. They may feel less pleasure than their partner. That’s a real issue.

So we created Doupeak—the best-reviewed lesbian sex toy. It is the first AI-powered, double-ended strap-on designed to sync pleasure for both partners.

  • AI-powered shared sensations – Adapts to movement & muscle tension

  • Customizable remote control – Control pleasure at any moment

  • Dual clitoral & G-spot stimulation – Because lesbians deserve the best

  • Flexible design – Works as a strap-on or strapless

  • Body-safe silicone – Because your pleasure should also be safe

This is real support. Not just rainbow packaging. Not just words.


5. Final Thought: If You Want Our Money, Support Us For Real


Nutella’s little censorship stunt may have been years ago, but the lesson still stands:

  • Brands that erase us will be called out.

  • Brands that fake allyship will be exposed.

  • Brands that actually show up for us will earn our loyalty.

And until then? We’ll spread something else on our toast.

#RainbowWashing #LGBTQIAVisibility #NutellaControversy #LesbianErasure #QueerOwned #ErosSong